Philip Morris moves to the issue of electronic cigarettes and is ready to begin the fight against smoking
Philip Morris Corporation announced that it intends to phase out the release of "conventional" cigarettes and switch to the production of electronic cigarettes Iqos.
In the development of its own "electronic smoking" technology Tobacco Corporation has invested $ 3 billion. Introducing the new product in the UK, the representative of Philip Morris Andre Kalantsopulos said that his company is well aware of the harm caused by its products, and sees the only solution in search and commercialization of alternative, less harmful methods of nicotine consumption.
Suffice extensive and conclusive studies proving the benefits of electronic cigarettes compared to "normal" does not exist yet,
but Philip Morris says that, according to its preliminary investigations, the transition to electronic cigarettes it has on health is about the same effect as smoking cessation.
In cigarettes Iqos, unlike other electronic cigarettes, tobacco is used, rather than a liquid containing nicotine. Therefore, in the opinion of many smokers, go for these products is easier than on other substitutes.